Diana Bianchini, founder & creative director of California-based PR & creative strategy firm, Di Moda Public Relations, is known for turning good stories into great ones. Since opening her firm in 2002, Di Moda Public Relations has represented clients across multiple lifestyle industries, offering national and international coverage through full service creative involvement including branding, storytelling, campaign ideation and execution, and strategic partnerships. For over 15 years, Diana has been championing dedicated clients committed to innovative design, community growth, and social impact through their long-term vision. Her unique ability to generate interest and provide meaningful foresight is why Di Moda Public Relations is synonymous with building lifestyle brands.
Prior to founding her firm, Diana worked in Fashion PR for A-list brands including Hugo Boss, Swarovski, Stuart Weitzman and Enrico Coveri. Diana now focuses on channeling her passion, expertise, and vast network into helping brands increase name recognition and interest to grow sales. Previous clients include Gilt Groupe, Fendi, Asprey, and Randolph Duke. Di Moda is also a sought after event production firm for openings, festivals, art shows, and celebrity-focused launch parties. They have worked with brands like Oscar de la Renta, Nike, and the city of Los Angeles on special projects as well.
Diana’s natural ability to grow lasting relationships and tell stories both organically and romantically has positioned her as a leader in the field. As many of her clients and top media contacts can attest, Diana’s genuine investment in each project gives her a special talent for turning small mentions or reviews into feature stories. Diana and her team can throw an unforgettable opening party, a NYFW runway show, or work directly with a brand founder on a company manifesto without missing a beat.
Di Moda’s dexterity and comfort level across industries including fashion, hospitality, emerging technology, architecture and home goods makes their approach both unique and effective. For Handsome Coffee Roasters, which was acquired by Blue Bottle Coffee in 2014, Diana carved out media interest in the entire third wave coffee sector to successfully establish her client as a leader in the field. That creative edge and innate ability to identify and set trends keeps Di Moda Public Relations in demand so they can work closely with clients and select projects they feel strongly about.
Diana embraces an unwavering commitment to socially conscious philanthropy and service in her personal and professional lives. In addition to professionally representing non-profits, Diana is a Board Member of The Arthritis Foundation, Pacific Region, Board Chair of the Los Angeles Leadership Board, Arthritis Foundation, has served as Event Chair and Co-Chair for various non-profit galas, and actively serves on benefit committees both in Los Angeles and New York. She is an avid supporter of the Arts and believes that all change begins with community.
Originally from the Bay Area, Diana was born in Marin. She earned her undergraduate degree as an endowed scholar at the University of California, Los Angeles. She is often invited to speak at universities and conferences about PR, brand building, and philanthropy. Most recently, she’s spoken at Princeton, her alma mater UCLA, and the Women’s Leadership Conference for the City of West Hollywood. Diana splits her time between Los Angeles and New York. She has a knack for working long events in high heels without issue and plans to write a book on travel etiquette one of these days.