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NFL Star Founds Fashion Brand for a Cause With Former TOMS Exec
SEPTEMBER 9, 2014
Philadelphia Eagles tight-end Brent Celek didn’t just spend the off-season training — he also launched a fashion brand. This past spring he co-founded REVISIT, a line of bracelets, necklaces and leather bags with Jill Dilorio, a sales and retail marketing veteran who spent 7 years at TOMS Shoes.
Thanks to Dilorio’s influence, the line borrows from TOMS’ signature “One for One” business model known for matching every pair of shoes purchased with a pair for a child in need. For REVISIT, she’s developed a “Quarter-Back” model with Celek. The company’s leather accessories will donate 25 percent of profits to help preserve U.S. national parks. Celek says that while touring several parks, he and Dilorio learned that funding cuts led to fewer rangers, shuttering of children’s programs and overall park closures. The REVISIT founders partner directly with parks or support organizations to help fund specific projects at sites like the Independence Historical Park and the Yellowstone National Park, among others.
Just as TOMS expanded on its One for One model by launching TOMS Eyewear and TOMS Roasting Co (which provides clean water for every bag of coffee purchased), REVISIT is also designed as a multi-pronged social enterprise. To support the American maker movement, for example, Celek says the company partners with local artisans. These designers source the leather from mature cows raised for food to create the collection.
While it backs the Made in USA cause and highlights the need to source sustainably-made goods, Dilorio and Celek emphasize their company’s main focus: supporting the national parks. The social startup veteran has learned the importance of not diverting from the mission. “If you don’t say no then you don’t have a strategy,” she says. She adds “When building a business it is crucial to keep your eye on the goal, work to avoid daily distractions and then recognize every member of the team for the contributions.” Celek clarifies that at the moment, his goal is to win on the field but looks forward to revisiting his venture during the off-season.
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I am a Marketing Major about to start my junior year at the University of Colorado in Boulder. After interning in New York last summer, I knew that I wanted to experience LA too. I found my internship through a program called Dream Careers. I interviewed with Diana over the phone and knew right away that this is where I wanted to spend my summer interning. I was so excited when Diana offered me the position. I left Colorado in the beginning of June and started at Di Moda shortly after. I absolutely love interning here and love LA.
2. How do you like living in LA so far?
I am completely obsessed with LA. The energy is great, the weather is perfect and I have met so many amazing people.
3. What do you do at Di Moda?
At Di Moda my workday is always a little different. Aside from my daily responsibilities, I assist with searches, press clippings and have most recently started to learn how to pitch journalists.
4. What are three fun (and maybe a bit weird) things most people do not know about you.
5. Tell us about a woman that inspires you.
My mom is the most selfless woman I know. She is a successful career woman and always makes time for me. She is involved in our community and always thinks of others. My mom shows me what unconditional love looks like everyday and continuously motivates me to be a better person.
6. What is your favorite Sprinkles cupcake?
7. What is your favorite Magazine or Blog?
8. What do you do to give back?
I work at Alex and Ani in Colorado. The company has a unique business model that incorporates corporate consciousness in all areas. Alex and Ani believes in giving back in everyway they can, between Charity by Design and other charity outreach events. Everyone in the store and in the company is actively involved in numerous charities or non-profits. Currently, we are raising money to walk in Light the Night that takes place in October and benefits The Leukemia and Lymphoma Society.
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